STRATEGI PEMASARAN INDUSTRI KREATIF SENTRA RAJUTAN BINONG JATI BANDUNG SEBAGAI TUJUAN WISATA BELANJA

Rini, Rosie Oktavia Puspita (2022) STRATEGI PEMASARAN INDUSTRI KREATIF SENTRA RAJUTAN BINONG JATI BANDUNG SEBAGAI TUJUAN WISATA BELANJA. Jurnal Manner, 1 (1). pp. 1-12. ISSN 2828-2760

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Abstract

As one of the fashion-based Creative Industries in the city of Bandung, in assisting the development of the Creative Industry as a shopping tourism destination, a research was conducted on the Binong Jati Knitting Center in order to identify and analyze the stages that have been carried out and hope the results of the analysis can be used as a reference to provide input in the preparation of marketing strategies for the Binong Jati Knitting Center in Bandung. Positioning is done by setting a differentiation strategy, with the aim of providing added value to the Binong Jati Knitting Center as a destination that is unique in the conditions and environment around the destination. The marketing strategy that can be applied is based on the analysis and existing needs, namely by using ways to increase promotions for the Binong Jati Knitting Center

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